What is the name commonly given to the form of on-the-job learning which occurs through observation of a competent colleague:
a. sitting with Nellie
b. sitting by Dave
c. copying Nellie
d. watch and learn
a. sitting with Nellie
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A job is a product or service that can be easily and conveniently distinguished from other products/services.
Answer the following statement true (T) or false (F)
One of the easiest ways for marketers to engage in sustainable marketing is to seek ways to cut ________ using sustainable practices as a guideline.
Fill in the blank(s) with the appropriate word(s).
Which of the following statements about chance of loss and risk is (are) true? I. If the chance of loss is identical for two groups, the objective risk must be the same. II. Two individuals may perceive differently the risk inherent in a given activity
A) I only B) II only C) both I and II D) neither I nor II
Megabyte Center, S.A. (Scenario)Your old friend, Ariel Eskenazi, is the owner and general manager of Megabyte Center, a computer reseller and systems integrator located in Panama City, Panama. Since leaving IBM to start a business in his home country, Ariel's company has steadily grown, due in large part to the business partnerships he has established over the years with large foreign computer and software firms, such as Goldstar and Microsoft. These relationships have helped his company win considerable market share in Panama, as well as in other parts of Latin America. However, since the 1999 turnover of the Panama Canal to the Panamanian government, there has been a huge influx of foreign capital into Panama. For example, several large Asian firms have made Panama a beachhead for their
American operations. Tourism is on the rise, with over a score of new hotels built in the metropolitan area alone over the past three years. As a result, demand for Megabyte's products and services has increased markedly, but so has the level and diversity of its competition. While Megabyte's customer base has remained fairly loyal, many longtime customers are beginning to demand price concessions and enhanced service levels in return for their continued business. Additionally, Ariel has learned recently that several of his former suppliers and business partners are considering establishing local sales offices of their own in Panama City. Ariel knows you are very knowledgeable about competitive strategy and calls you asking for advice. Because his customers are demanding price concessions and enhanced service levels in return for their continued business, Ariel decides that he wants to compete by offering unique products that are widely valued by customers. What strategy is Ariel following? A. focus B. cost leadership C. differentiation D. stability