What strategies may conventional channels adopt to meet the threat of vertical marketing systems?
What will be an ideal response?
Conventional channels should do the following for protection: develop programs to strengthen customers’ competitive capabilities, enter new markets, effect economies of operation by developing a management information system, determine the focus of power in the channel, and act upon this.
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A ________ sales force consists of manufacturers' reps, sales agents, and brokers who earn a commission based on sales
A) virtual B) domestic C) contingent D) contractual E) decentralized
A company holds $40,000 of 7% bonds as a held-to-maturity security. The journal entry to record receipt of a semiannual interest payment includes a debit to Cash for $2,800 and a credit to Interest Revenue for $2,800.
Answer the following statement true (T) or false (F)
Publicity gained through advertising, such as buying a 30-second Super Bowl commercial or sponsoring a college bowl game, is referred to as
A. sponsored media. B. owned media. C. paid media. D. earned media. E. placement media.
What organization can hear arguments from any signatory nation about tariff violations or nontariff barriers?
a. CISG b. WTO c. GATT d. WIPO