A nurse working with a hospital's public relations department would use which marketing strategies? (Select all that apply.)
1. Advertisement of high nurse to patient ratio
2. Product and place
3. Promotion
4. Patient classification system
5. Price
Correct Answer: 2, 3, 5
The four marketing variables are product (the service to be provided), place (the agency where the service is to be provided), promotion (advertising and publicity), and price (the charge for the service). Marketing of nursing services emphasize the quality of nursing care often utilizing terms like "family-centered" care and "low nurse to patient ratio" so that the public will want to come to the facility to receive care. Patient classification systems are utilized to assess the acuity of illness and the corresponding complexity and amount of nursing care required for a patient.
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As a member of the health-care team, the perinatal nurse finds it helpful following a maternal emergency, such as a postpartum hemorrhage, to engage in which of the following activities? (Select all that apply.)
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a. are used by clients to judge a nurse's intelligence b. affect the client's perception and evaluation of services provided c. can negatively influence a client's well-being d. help the nurse build self-confidence and self-esteem
The following clients are seen in the emergency department. The psychiatric unit has one bed. The
advanced practice nurse acting as admitting officer should recommend for admission to the hospital the client who a. is experiencing dry mouth and tremor related to haloperidol and wants his dose of haloperidol reduced. b. is experiencing anxiety and a saddened mood after separation from her husband of 10 years. c. argued with her boyfriend and inflicted a superficial cut on her forearm with a knife. d. is a single parent and hears voices telling her to smother her infant son.
A home health nurse who is following an 88-year-old patient with severe hypertension in addition to his respiratory problem notices several drugs on the bedside table. The medica-tion that the nurse would suggest the patient avoid is:
1. aspirin. 2. antitussive. 3. expectorant. 4. decongestant.