Cost-effective PR strategies for a university community relations program would include
a. an advisory board of community leaders
b. quarterly formal field surveys of the community
c. TV and newspaper ads
d. a door-to-door persuasion campaign
e. renting out the university football stadium to a professional team so that the community could watch pro-football on Sundays
A
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If an item has been patented but has not been marked as patented and infringement occurs, the patent holder is generally barred from collecting damages.
Answer the following statement true (T) or false (F)
Parker Company owns 83% of the outstanding stock of Tadeo Company. Parker Company is referred to as the
a. parent b. minority interest c. affiliate d. subsidiary
Identify and describe the four principal contract interests a court may seek to protect
The desirability of a common product-market commitment is based on the idea that
A. a channel can eliminate the marketing functions. B. the whole channel is competing with other channel systems. C. each member of the channel should focus on a different target market. D. the producer should always be the channel captain. E. All of these ideas are relevant.