Which of the following statements about a retailer's promotion strategy is true?
A. The design of the promotion strategy would be done separately from the creation of the retailing mix.
B. The goal of a retail store's promotion mix is to position the store in consumers' minds.
C. Most advertising for retailers is carried out at the national level.
D. Retailers find direct-mail marketing inefficient.
E. Retail promotion strategy does not include public relations activities.
Answer: B
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