The Ford Motor Company sponsored "The Great American Pony Drive II" in honor of devotees of its legendary Mustang. In this example, how is the Ford Motor Company considering the lifetime value of a customer of the Mustang?
What will be an ideal response?
Ford Motor Company would calculate how much lifetime profit it expects to make from a devoted Mustang customer minus the cost of maintaining this relationship. The cost of sponsoring "The Great American Pony Drive II" may be much less than the profits from current and future sales of the Mustang car to participating customers.
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Answer the following statement true (T) or false (F)
If a contract is not enforced on the basis of the Statute of Frauds, the court has based its decision
on the presence of which type of fraud? A) Fraud by concealment B) The decision could not have been based on the presence of any of these three types of fraud. C) Fraud in the inducement D) Fraud in the inception E) The decision could have been based on the presence of any of these three types of fraud.
If no time for performance is stated in a contract, the contract must be completed within a(n) ____________________ time
Fill in the blank(s) with correct word
A company selling a bond is ________ money
A) borrowing B) lending C) taking D) reinvesting