A newly hired employee at an advertising agency chose the clothes she purchased for work by observing the clothes she saw worn in The Apprentice, a popular television reality show. In this example, the women hoping to work for Donald Trump served as primary reference groups.
Answer the following statement true (T) or false (F)
False
A primary reference group requires direct, face-to-face membership, so a television show cannot serve as a primary reference group.
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A particular combination of factor levels, or categories, is called a treatment
Indicate whether the statement is true or false
A firm’s strategy on how to compete results from decisions made at ______.
a. the corporate level b. the functional level c. the business level d. the divisional level
Choose the correct word or words in parentheses. This year, (fewer, less) students will graduate with a degree in business
When you include another person's ideas in a report, you should
A) include the entire section so readers can see it in context. B) put quotation marks around any information you paraphrase. C) avoid plagiarism by rearranging or omitting a few words. D) paraphrase various sources, without attribution, as needed for your purpose. E) use direct quotations when you cannot improve on the wording.