A copywriter should choose the appeal, the benefits, and the proper words to develop _________ in audiences
a) desire
b) action
c) interest
d) attention
ANS: a
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The First Amendment protects all of the following EXCEPT
A) the right to bear arms. B) the freedom of the press. C) the freedom of religion. D) the right to assemble peaceably.
Counterfeiting refers to:
a. unauthorized recording of a live song b. the duplication and selling of a copyrighted message as the real product c. sharing copyrighted messages for free without paying for access d. any of the above
Miguel concluded his speech by saying "Now that you know more about the danger our wildlife is in, take five minutes next week to go and vote on this issue." What is the purpose of his conclusion?
A. summarizing the end B. gaining the audience's favor C. making a final appeal D. signaling the end
Statistics enable speakers to __________.
A. summarize a large amount of data quickly B. gloss over insignificant trends C. explain why something occurred D. creatively engage the audience