Michael Milken and Ivan Boesky were both convicted for:
a. polluting the water
b. ignoring safety standards imposed by OSHA
c. insider trading
d. green and orange marketing
e. arson
c. insider trading
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Cape Sky Inc, an international insurance and financial services company, is the primary sponsor of the annual New York City Marathon, which is attended by over one million fans and watched by approximately 300 million viewers worldwide
The Cape Sky logo and name are displayed throughout the race course. Cape Sky most likely sponsors this event in order to appeal to which of the following types of publics? A) financial publics B) citizen-action publics C) government publics D) general publics E) internal publics
________ is the ability to anticipate, envision, maintain flexibility, think strategically, and work with others in the organization to initiate changes that will create a viable and valuable future for the organization.
A. Strategic leadership B. Scientific management C. Strategic competence D. Strategic flexibility
In the United States, GDP declined in both 2008 and 2009. Because of this fact, the U.S. economy was considered to be in a ________.
Fill in the blank(s) with the appropriate word(s).
The key issue for the ________________________ is: what is the appropriate way to send the message to the target audience?
a. Media decision b. Brand planning c. Line Extension d. Creative planning