A cosmetic company is interested in selling their product by targeting women's concerns over their appearance, particularly in regard to aging. A technique that is likely to work would be a(n) __________ advertising campaign
a. CEO participating in the c. youth-oriented
b. attack on another products' d. fear appeal
D
You might also like to view...
One form of positive punishment procedures involves the application of ____________ contingent on the occurrence of the problem behavior
a. aversive activities b. reinforcing stimulation c. conditioned stimuli d. negative reinforcement
After taking the Minnesota Multiphasic Personality Inventory-2, Vince tells his daughter, a graduate student in psychology, that the test contained some "strange" items. He can't imagine anyone giving an answer different than the one he gave
When Vince asks why those items are in the test, what is his daughter likely to say? a) Truly psychotic individuals expect to find "strange" items on tests. b) Those items contain hidden content that is not apparent to normal people. c) Some items are used to determine if test takers are responding in unusual ways. d) The MMPI-2 contains a number of experimental items that are used in developing future versions of the test.
Bill is wrestling with his desires. He is tempted to steal a bicycle he saw in an unlocked garage, but he has not yet decided whether to do it. Bill's mental dilemma shows us that he is beginning to exert
a. role preparation. b. self-regulation. c. metacognition. d. symbolic inheritance
Mark calls his 2-year-old brother Garrett a "scaredy cat" because Garrett cries whenever someone he doesn't know approaches him. You know that Garrett is simply in Bowlby's stage of
A) orientation without discrimination. B) goal-corrected partnerships. C) orientation with discrimination. D) safe-base attachment.