An effective way to end a speech on complicated subject matter is a _________________

Fill in the blank(s) with the appropriate word(s).


summary

Communication & Mass Media

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Phrases such as "In short" and "To summarize" are examples of: a. internal previews

b. signposts. c. transitions. d. internal summaries.

Communication & Mass Media

The planning document that advertising agencies develop to sell a product is:

a. the campaign strategy b. the consumer survey c. the message flow d. the copy platform

Communication & Mass Media

All of the following are reasons to study interpersonal communication EXCEPT

a. learning specific communication rules will make us competent communicators in every context. b. wireless technology is changing the nature of 21st century communication. c. developments in technology have transformed the world into a global village. d. computer mediated communication makes it possible to come in contact with people different from ourselves. e. people have the power to affect each other as individuals and as interconnected partners in relationships.

Communication & Mass Media

In a series of studies cited in the textbook, researchers had people interact for up to 16 min and found that uncertainty did not decrease significantly after the first ______ min of interaction.

A. 14 B. 10 C. 6 D. 2

Communication & Mass Media