In mid-2010, Hewlett-Packard Company (HP) acquired Palm Computing Inc., a manufacturer of personal devices and smartphones. Before deciding to acquire the company, strategic planners at HP spent time thinking about how Palm and HP would "fit" together, and how the acquisition might change HP's core goals and objectives. The strategic planners were engaged in the ________ step of the marketing planning process.
A. implement marketing mix and allocate resources
B. identify and evaluate opportunities
C. define the business mission
D. evaluate performance
E. perform situation analysis
Answer: C
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Answer the following statement true (T) or false (F)
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What will be an ideal response?
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A. emotional B. institutional C. reminder D. informational E. ethical