Which of the following statements regarding direct marketing is most accurate?
A. Many customers believe direct marketing provides great customer service.
B. Although direct marketing usually saves customers time, it does not often save money.
C. Although direct marketing can save consumers time and money, the process is labor intensive and not very much fun.
D. Direct customers feel that their privacy is more likely to be compromised with direct marketing than with other methods.
E. Direct marketing now allows customers to shop 32 hours a day, 7 days a week.
Answer: A
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Rennin Dairy Corporation is considering a plant expansion decision that has an estimated useful life of 20 years. This project has an internal rate of return of 15% and a payback period of 9.6 years. How would a decrease in the expected salvage value from this project in 20 years affect the following for this project? Internal Rate of ReturnPayback PeriodA)DecreaseDecreaseB)No effectDecreaseC)DecreaseNo effectD)IncreaseNo effectE)No effectNo effect
A. Choice A B. Choice B C. Choice C D. Choice D E. Choice E
The dominant paradigm of work structure in the U.S. for much of the 20 th century was:
A. Self-directed work teams B. Employee involvement programs C. Scientific management D. Processes from the Kaizan philosophy
Which of the following statement is NOT true?
a. A need is something required for human survival. b. Marketing practices have no critics. c. A want is something desired but not necessary for basic survival. d. Some critics say that marketing is unethical because it appeals to undesirable basic human emotions. e. Without marketing, many needs and wants would go unsatisfied.
In the context of personal perspective as a compromise in decision making, people make the mistake of
A. relying on their intuition and gut instincts instead of collecting impartial data. B. favoring solutions that they believe they can justify to others. C. assuming that everyone sees things the way they do. D. selecting an alternative that they have tried before.