Which of the following promotion categories is most likely to use the promotion tools of press releases, sponsorships, events, and Web pages?
A) sales promotion
B) direct marketing
C) advertising
D) public relations
E) horizontal diversification
D
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Which of the following is an element of the PLAN guide to effective communication?
A. Prevent small talk. B. Acquire new relationships. C. Limit interactions with customers. D. Nurture a continuing relationship.
David Company borrowed $550,000 on December 31, 2014. The loan will be paid with six equal annual payments of $115,388, beginning on December 31, 2015. The rate of interest compounded annually for the loan is most nearly equal to
A) 9%. B) 8%. C) 7%. D) 6%.
The marketing team of 7 Star Inc., a company manufacturing smartphones, is currently studying the size, density, location, age, and occupation of its target market. Which of the following environments is being studied in this scenario?
A) demographic environment B) political environment C) economic environment D) technological environment E) cultural environment
Although the guidance in U.S. GAAP and IFRS states a preference that companies present cash flows from operations using the _____, most companies present cash flows from operations as _____
a. a reconciliation of net income to operating cash flow (the direct method); direct method b. direct method; a reconciliation of net income to operating cash flow (the indirect method) c. cash method; accrual method d. accrual method; cash method e. none of the above