BMW's slogan "the ultimate driving machine," is an example of an attribute or benefit which has proven successful in their positioning strategy
Indicate whether the statement is true or false
TRUE
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Symptoms of groupthink include
A. Negative stereotypes of outsiders. B. Positive synergy. C. Optimized critical thinking. D. Encouraged functional conflict. E. Failed projects.
Gold Class Electricals, a consumer-electronics firm, targets market segments based on factors such as country, age, social class, usage rate, and benefits sought. The company divides its markets based on ________
A) demographic variables B) geographic regions C) multiple segmentation bases D) behavioral variables E) psychographic segmentation bases
The unearned rent account has a balance of $36,000. If $4,000 of the $36,000 is unearned at the end of the accounting period, the amount of the adjusting entry is
A) $4,000 B) $40,000 C) $32,000 D) $36,000
Which retail training method does not require active participation by trainees?
a. case study b. role playing c. lecture d. behavior modeling