Imagine that one week ago, you moved into a new apartment and got a new phone number. If someone asks for your phone number, you will probably have a hard time remembering it. However, in six months, you will probably have difficulty remembering your old phone number. According to interference theory, what processes are responsible for your failure to remember both the old and the new phone
numbers?
What will be an ideal response?
The negative impact of competing information (the new and old phone numbers) on retention is called interference. Interference theory holds that people forget information because of competition from other material. Proactive interference occurs first when the previously learned information (the old phone number) interferes with the retention of new information (the new phone number). Retroactive interference will occur after six months when the new phone number impairs the retention for the previously learned information (old phone number).
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