Marketing research conducted on the popular TV program Seinfeld, starring Jerry Seinfeld, was used to illustrate:
A) how marketing research always correctly identifies a product or service that will be popular in the marketplace
B) when marketing research should not be used
C) when marketing research predicts a failure yet there is success
D) when marketing research predicts a failure and there is a failure
E) why marketing research may not be applied to all fields, such as entertainment
C
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(CMA adapted, Jun 88 #19) Which one of the following items would likely increase earnings per share (EPS) of a corporation?
a. purchase of treasury stock. b. declaration of a stock split. c. declaration of a stock dividend. d. an increase in the common stock shares authorized to be issued. e. an increase in the preferred stock shares authorized to be issued.
AdVance focuses on traditional, chemical-rich fertilizers that deliver maximum yield for customers. With which of the following customers would AdVance be a good partner?
A) an organic heirloom grain farm B) a farm that grows the grain it feeds to the chickens it sells as "humanely raised, Earth-friendly" C) a farm that sells grain crops for export to the chemical processing industry that relies on volume D) a farm that acts as a learning lab for students in local elementary schools E) a hobby farm owned by residents of a nearby city
Which idea is expressed correctly?
A) The most common consumer complaints involve the following:Identity theftDebt collectionImposter scams B) The most common consumer complaints involve the following?Identity theftDebt collectionImposter scams C) The most common consumer complaints involve the following:?identity theft.debt collection.imposter scams.
Answer the following statement(s) true (T) or false (F)
A consumer-driven marketing philosophy often relies on direct selling.