Which of the following is a disadvantage associated with radio advertising?
A. low audience segmentation
B. low frequency
C. low flexibility
D. high clutter
E. high production costs
Answer: D
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In Maslow’s hierarchy of needs theory, buying a brand new BMW convertible would predominately meet which one of the following needs?
a. Esteem b. Self-actualization c. Safety d. Physiological
Karen decided to sell her stair step exerciser, because she wasn't using it as much as she thought she would. Her friend Lydia bought it from Karen for $100 . The first day that Lydia used the exerciser, it fell apart, injuring Lydia's ankle. Lydia:
a. can sue Karen for breach of the warranty of merchantability, because the exerciser is not fit for the ordinary purpose intended. b. cannot sue Karen for breach of the warranty of merchantability, because Karen did not expressly warrant the quality of the exerciser. c. cannot sue Karen for the warranty of merchantability because this warranty was not implied in this situation. d. cannot sue Karen, because they are not in privity of contract.
Martin Company reported net income of $15,000 on gross sales of $80,000. The company has average total assets of $135,000, of which $102,000 is property, plant and equipment. What is the company's return on investment? (Rounded to the nearest decimal point.)
A. 11.1% B. 18.8% C. 14.7% D. 12.5%