As a sales promotion tactic, why do marketers prefer using rebates?
A. because they offer incentives that encourage satisfied customers to become repeat customers
B. because they are easy for the customer to use
C. because they offer the customer a chance to actually try the product
D. because they are most effective on everyday purchases
E. because customers often fail to redeem them
Answer: E
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Our level of effectiveness in dealing with our world in our perceptions of our own ability to overcome the situations and challenges we face in life is:
a. self-esteem b. self-leadership c. personal effectiveness d. self-efficacy
Lucas is preparing several success stories prior to his job interview for a marketing position. Which of the following scenarios would result in the best success story for this position?
A) A story about a lemonade stand that Lucas ran when he was a child B) A story about working as part of a team in college to prepare a classroom presentation about a company's history C) A story about volunteering for a local food bank over the holidays D) A story about developing a new sales technique that increased his customer sales by 30 percent over a six-month period
In our organization, most of the decisions are made at the corporate level. Very little authority is delegated to the store managers. Our organization is a ____________________ business.
Fill in the blank(s) with the appropriate word(s).
Jessie stole a Black Labrador puppy from Diana. Jessie sold the puppy to Shawn. Shawn did not know that the puppy was stolen. Shawn sold the puppy to Edna. In selling the puppy to Edna, Shawn breached the implied warranty of title
Indicate whether the statement is true or false