Differentiate between quantitative and qualitative research.
What will be an ideal response?
Qualitative research is conducted to get a general impression of the market, the consumer or the product. This enables marketing researchers to gain insight into both the population whose opinion will be sampled and the subject matter itself. To get hard numbers about specific marketing situations, researchers may perform a survey or use some other form of quantitative research.
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The ____________________ of a phone call should name the person being called, identify the caller and his or her affiliation, and provide a brief explanation of the reason for the phone call
Fill in the blank(s) with correct word
Questions such as « How is organization development perceived in the host nation? How am I to be percevied, by the client, as an OD consultant? » are questions to be asked based on which piece of helpful advice to those choosing to proceed with global OD?
a. Conduct a « cultural diagnosis » b. Consider stability c. Consider what interventions might work d. Consider the match between culture and intervention
The before-tax cost of debt, rd, is the same as the:?
A. average yield to maturity (YTM) associated with the firm's bonds.? B. ?dividend yield associated with the firm's common stock. C. ?average coupon rate of the firm's bonds. D. ?return on equity if the firm has no preferred stock. E. ?the firm's marginal tax rate.
The text considers five "eras" of marketing evolution. These five eras in their logical order are
A. simple trade, production, sales, marketing department, and marketing company. B. simple trade, production, sales, marketing company, and marketing department. C. subsistence, production, sales, entrepreneurial, and marketing company. D. simple trade, production, sales, entrepreneurial, and marketing company. E. simple trade, production, sales, marketing department, and international trading.