Which of the following is a disadvantage of surveys (Table 4.3 in the text)?
A) interviewer errors; respondent errors
B) data is lacking in terms of content, quantity, and quality
C) data may not be representative; quality of data limited
D) coverage may be incomplete; matching of data on the competitive activity may be difficult
A
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Equipment with an original cost of $60,000 and accumulated depreciation of $20,000 was sold at a loss of $7,000. As a result of this transaction, cash would
A) increase by $33,000 B) decrease by $7,000 C) increase by $40,000 D) decrease by $27,000
Money spent on employee training is a
a. Empowerment cost. b. Prevention cost. c. Pareto cost. d. Appraisal cost.
When you apply for a position but are rejected, employment experts recommend that you A) send a rejection letter saying you believe the employer has made a hiring decision error in not choosing you
B) phone the employer's personnel office to determine the reason why you were not selected. C) send a rejection follow-up message indicating you are disappointed but will contact the company again in a month in case a job opens up. D) do not apply at that company again for at least 12 months.
The task method of budgeting for promotion expenditures
A. involves determining the promotion methods that are most economical for the relevant communication tasks. B. involves determining the promotion methods that will effectively achieve the communication tasks required. C. makes sense for any marketing expenditure. D. links the budget to the promotion objectives set by the company. E. All these answers are correct.