When a web journalist sets up a graphic with a set of items or windows that a reader must follow (that is, the reader may have only a PREVIOUS or NEXT choice when reading through the information), the set up enforces a _________ scheme to the

information. a. linear
b. non-linear


A

Communication & Mass Media

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Entertainment Tonight and Oprah Winfrey are all examples of this type of programming

a. off-network syndication b. first-run syndication c. prime-time d. hammocking e. tent-poling

Communication & Mass Media

Positive or negative judgments made about others on the basis of their group membership is ______.

a. ethnocentrism b. prejudice c. racism d. stereotyping

Communication & Mass Media

What is payola?

a. When a recording studio pays an artist to perform under a pseudonym. b. When a band uses its own money to rent a concert venue. c. When a record label bribes a disc jockey to play its records. d. When a promoter pays people to attend a performance.

Communication & Mass Media

Cultures that favor an exacting style of communication ______.

a. prefer personalized and often exaggerated speech b. say no more or less than is needed c. value the use of concise talk and silence d. are usually individualistic and high context

Communication & Mass Media