When should you use a produced commercial?

a. When there are sound effects or music and when there are multiple speaking parts
b. When there are sound effects or music
c. When the radio station has a popular on-air personality and when there are sound effects or music
d. When the radio station has a popular on-air personality


a

Communication & Mass Media

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When you express a positive attitude, convey dynamism and assertiveness, and are enthusiastic, you

are demonstrating A) character. B) competence. C) credibility. D) charisma.

Communication & Mass Media

Today PR writers must hone their skills using a wide variety of writing tactics as well as media. Given this reality, why should they also become experts in particular subjects?

What will be an ideal response?

Communication & Mass Media

A good speech topic should interest you and your audience, and should also

A) be valuable to your audience. B) be extremely broad so that you can cover many points. C) have at least 7-8 main points. D) rely complicated on personal experiences for supporting material.

Communication & Mass Media

Which sexual orientation refers to a lack of interest in sexual relationships?

A. celibacy B. heterosexuality C. asexuality D. bisexuality

Communication & Mass Media