Vertical integration is which of the following?
A. controlling the distribution of media
B. controlling the media product from production to delivery
C. controlling the direction of media broadcast
D. controlling access to media
B. controlling the media product from production to delivery
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Aristotle said that every speaker should include these three types of appeals in their speech. Which appeal speaks to the credibility of the speaker as perceived by the audience during the speech act?
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Indicate whether this statement is true or false.