To increase its revenues, an airline company decides to sell space on airsickness bags to companies that would like to use this unique channel for their promotional messages. In terms of the promotional strategy, the airsickness bags are being used for:
a. integrated marketing communication.
b. personal selling.
c. executing a push strategy.
d. advertising.
ANSWER: d
The airsickness bags are used for advertising. Advertising is any form of impersonal, paid, one-way mass communication about a product in which the sponsor or company is identified.
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