When public relations professionals author and pay for content that appears in news columns, they are creating ________

A) cross-promotion
B) media relations
C) editorial gerrymandering
D) native advertising


D

Business

You might also like to view...

The auditor's communication of material weaknesses in internal control for a nonpublic company is:

A. required to enable the auditor to state that the examination has been made in accordance with generally accepted auditing standards. B. required to be included as part of the audit opinion. C. required even though the financial statement audit for private companies does not require an audit of the entity's system of internal control. D. the principle reason for studying and evaluating the system of internal controls.

Business

Which of the following is NOT a purpose of using of using ratios to explain different aspects of a company?

A) evaluating profitability B) evaluating stock as an investment C) evaluating the ability to pay current liabilities D) evaluating income tax return information

Business

Which of the following statements about the sources of competitive advantage is true?

A. Outsourcing certain functions is likely to decrease innovation. B. It is possible to compete without cutting costs and offering attractive prices. C. The best managers and companies deliver all five competitive advantages. D. The faster the product is provided the more innovation suffers. E. Managing the sources of competitive advantage is a zero-sum game where one source improves at the expense of the other.

Business

Identify a different key success driver and inhibitor for the project stages of formation, build-up, main phase, and close-out

What will be an ideal response?

Business