A manufacturer uses the company's sales force and trade promotions to carry, promote, and sell products to end users. Which of the following strategies is this manufacturer using?

A) personalization strategy
B) tailoring strategy
C) push strategy
D) pull strategy
E) consumer promotion strategy


C

Business

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The completed-contract method (as opposed to the percentage-of-completion method) of accounting for revenue from long-term construction contracts should be used in which of the following circumstances?

a. The contractor has been in business for many years and has completed many contracts in the past. b. Reasonably accurate estimates of the degree of completion cannot be made due to the lack of experience with similar types of contracts. c. Reasonable accurate estimates of the degree of completion can be made based on past experience. d. The contracts are of a relatively long duration.

Business

What is meant by proportionate consolidation, and what are its advantages?

What will be an ideal response?

Business

Which of the following statements concerning activity-based costing is not true?

a. It assigns costs evenly to jobs using an overhead rate, even though different jobs actually consume resources in different proportions. b. As a result of implementing it, as many costs as possible can be specifically traced to the individual jobs. c. It is worthwhile to implement when different jobs use resources in different proportions. d. Costs that cannot be traced to individual jobs can be separated into homogeneous cost pools and then allocated to individual jobs.

Business

Nico invested an amount a year ago and calculated his return on investment. He found that his purchasing power had increased by 15 percent as a result of his investment. If inflation during the year was 4 percent, then Nico's ________

A) real return on investment is more than 15 percent B) nominal return on investment is more than 15 percent C) nominal return on investment is less than 11 percent D) real return on investment is equal to 4 percent

Business