Describe the basic premise of motivational research and how it might be conducted
What will be an ideal response?
The approach was largely based on psychoanalytic (Freudian) interpretations with a heavy emphasis on unconscious motives. A basic assumption is that socially unacceptable needs are channeled into acceptable outlets. This form of research relies on in-depth interviews with individual consumers. This work was pioneered by Ernest Dichter.
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The courts have generally held that advertisements for the sale of goods at a specified price are not offers; instead, they are treated as invitations to negotiate or to make an offer.
Answer the following statement true (T) or false (F)
Trade-in allowances are most commonly used in the ________ industry
A) real estate B) automobile C) dairy products D) financial services E) health care
Tammy Corporation leased used equipment to Waller, Inc The equipment originally had a 10-year life and the lease to Waller is for the last two of the ten-year life of the asset. The lease calls for four semiannual lease payments of $2,000 to be made at the end of each year in the life of the lease. The lease agreement contains no transfer of title or bargain purchase option provisions. What is
the amount of the leased asset that should be recorded on Waller's books at the beginning of the lease? a. $2,000 b. $7,092 c. $4,000 d. $-0-
Which is a guideline for using a quotation as an attention getter in a speech introduction?
a. Avoid using quotations from songs. b. Attribute the quotation to the person who said it. c. Be sure it is humorous. d. Choose a quotation from a well-known person.