Which approach to marketing was especially important during the Great Depression when consumers did not have much money and firms competed intensely for customer sales?
A. marketing concept
B. sales orientation
C. production orientation
D. customer orientation
E. relationship marketing
Answer: B
You might also like to view...
Unethical actions include which of the following?
A) polluting lakes and streams B) overcharging on government contracts C) securities fraud D) All of these choices are unethical actions.
When Aurelia looked in her closet and said, "I don't have anything to wear to the party this weekend," she seems to be in which stage of the consumer purchase decision process?
A. postpurchase behavior B. alternative evaluation C. purchase decision D. information search E. problem recognition
To perform the test of significance of differences between two percentages, each representing a separate group (sample), the first step requires:
A) that the arithmetic difference between the two percentages be translated into a number of standard errors away from the hypothesized value of zero B) a comparison of the two percentages C) a computation of z by dividing the difference between the two sample percentages by the standard error of the difference between percents D) determining whether the null hypothesis is supported or not supported at your chosen level of confidence E) reviewing the normal curve
According to the text, the part of a nation's income that, because of unreporting or underreporting, is not measured by official statistics is known as the
A. shadow market. B. gray market. C. underground economy. D. barter system. E. hidden economy.