Which of the following is not a method marketing and sales departments use to generate revenue on the Internet?
A. RSS.
B. SEO.
C. ISP.
D. Podcasting.
C. ISP.
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Although the leaders of Enron Corporation were manipulating the company's finances for their personal benefit, the company continued to be a major donor to Houston area charities. Enron had unethical business practices,
A. and manipulated the public sentiment for its own benefit. B. and falsified the company's finances through charitable donations. C. but practiced marketing ethics. D. but created a local ethical business climate. E. but demonstrated corporate social responsibility.
When the celebrity CEO dies, retires or is discredited, the problem of _________ arises.
a. Finding an equally charismatic successor b. Persuading investors not to leave c. Routinizing charisma d. Winding up the organization
Personnel Employment, Inc, has been ordered to appear at a hearing be¬fore an administrative law judge of the Social Security Administration. A significant difference between a trial and an administrative hearing is that
a. attorneys are not allowed to attend administrative hearings. b. clients are not allowed to communicate with their attorneys dur¬ing adminis¬trative hearings. c. hearsay can be introduced as evidence in an administrative hearing. d. the burden of proof is on the charged party to prove innocence.
If Nordstrom sales associates are there to greet you as soon as you walk through the door, to assist you personally in finding the merchandise you are looking for, and to inform you about the store's events and services, the company is striving to compete on
A. quality. B. service. C. promotion. D. price. E. distribution.