Product and brand management is a process concerning the sales and marketing department.

Answer the following statement true (T) or false (F)


True

Business

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In copytesting, advertising agencies often ask respondents open-ended questions and these verbatim comments are valuable to agencies designing ads because it tells them what respondents are thinking

Indicate whether the statement is true or false

Business

Biglersville Corp purchased equipment at the beginning of 2016 for $16,000 . Biglersville Corp decided to depreciate the equipment over a 5-year period using the straight-line method. Biglersville Corp estimated the equipment's residual value at $1,000 . The estimated fair market value at the end of 2016 was $15,000 . Which of the following statements is correct concerning Biglersville Corp's

financial statements at December 31, 2016? a. The book value of the equipment is $30,000. b. The book value of the equipment is $13,000. c. The total accumulated depreciation is $1,000. d. The equipment will be reported on the balance sheet at it fair market value of $15,000.

Business

To increase power, people will do all of the following, except:

a. Decrease their needs. b. Increase their alternative sources. c. Increase other people’s needs. d. Increase other people’s alternative sources.

Business

Bugos Corporation is a service company that measures its output by the number of customers served. The company has provided the following fixed and variable cost estimates that it uses for budgeting purposes. Fixed Element per MonthVariable Element per Customer ServedRevenue   $4,200Employee salaries and wages$58,800 $900Travel expenses   $700Other expenses$33,300   ?When the company prepared its planning budget at the beginning of March, it assumed that 40 customers would have been served.?The amount shown for "Employee salaries and wages" in the planning budget for March would have been closest to:

A. $91,200 B. $102,889 C. $92,600 D. $94,800

Business