Explain how definitions can be persuasive. Provide an example from the text and explain how it might be used persuasively.

What will be an ideal response?


- Connotations can be changed while leaving denotations the same (as in the term "liberal").
- Connotations can remain positive, or negative, while denotations may change (as in "special interests").
- Speakers may accomplish this by shifting terms, as in "affirmative action" vs. "reverse discrimination."
- Text examples include the terms "reverse discrimination," and "death panels." One instance calls deer "rats with hooves" and tuition hikes that could be referred to as either "extortion" or "fair pricing." A final example is health care referenced as either "socialized medicine" or "cost containment."

Communication & Mass Media

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"So what if Native Americans don't believe in looking an authority figure in the eye; they should if they want to be Americans." This sentiment is an example of ethnocentric perspective.

Answer the following statement true (T) or false (F)

Communication & Mass Media

The ______ theory of listening suggests thatwhen a listener's capacity is reached, then it'sharder to concentrate and remember what we hear

a. working memory b. attention deficit c. information barrier d. information prejudice

Communication & Mass Media

Which of the following is a characteristic of popular

sources? a. They cite all sources supporting the research. b. They use very technical language. c. They aim to educate specialists. d. They are written by journalists.

Communication & Mass Media

A readers’ representative (ombudsperson):

a. is always the editor of the paper. b. is never responsible for the correction box in the paper. c. acts as a go-between from the public to the newsroom. d. is hired by the public to oversee local news operations.

Communication & Mass Media