The secret to high intercoder or observer reliability is

a. thorough using surveys only
b. clear definitions and classifications of observed behaviors
c. random selection of observers
d. using qualitative interviews


b. clear definitions and classifications of observed behaviors

Communication & Mass Media

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Persons in cultures with little formal education tend to remember information based on its ______.

a. uniqueness b. novelty c. organization of unrelated items d. functionality

Communication & Mass Media

According to the expectancy violation model, which of the following will NOT influence our

response to a message? A) the status of the communicator B) the credibility of the communicator C) the attractiveness of the communicator D) the aggressiveness of the communicator

Communication & Mass Media

The authors recommend that any work team should set its goals early in the group's development; they recommend this for all of the following reasons EXCEPT:

A) To clarify what the parent organization expects B) To develop a plan for doing its work C) To rid the group of negative or overly argumentative individuals D) To develop strategies for evaluating the teams processes and outcomes (decisions)

Communication & Mass Media

In his public speaking class, Sam presented a three-minute informative speech on hurricanes. He rushed to describe the origins of hurricanes, how they develop, which areas of the earth are prone to hurricanes, how hurricanes are rated, the damage they do, and what to do when one hits. From this description, what was most likely Sam's mistake?

A) poor topic selection B) lack of appropriate research C) failing to narrow his topic D) incoherent main points

Communication & Mass Media