The lead of a story should contain as much ______ as possible.
A. background information
B. foreshadowing of future stories
C. attention-getting description
D. important information
D. important information
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A new brand of laptops was launched by CatchOn Communications. To gain publicity, the companyplaced advertisements in various newspapers and websites. Which type of media channel did CatchOn use?
a. Paid media b. Earned media c. Digitized media d. Owned media
Answer the following statement(s) true (T) or false (F)
1. The New York Times reporter David Carr couldn’t trust his own memory of things he did when he was a cocaine user, so for his memoir he wrote about what he imagined might have happened. 2. Ethics are how we make choices between competing moral principles. 3. Ethics deal with problems that have clear right and wrong answers. 4. Kant said that people have the ability to reason and so are obliged to act in a moral way. 5. The Hutchins Commission said that the best way to have a free press was to have it owned by large, profitable corporations free of government interference.
What type of delivery option should you use if you need every word to be exact?
A. Memorized mode B. Manuscript mode C. Impromptu mode D. Extemporaneous mode
Is an honest "I don't know" acceptable when giving an impromptu speech?
A) No; the speaker should have complete knowledge of what topic they are speaking on. B) Yes; the audience will perceive it as a personal illustration and accept it. C) Yes; facts, figures, and information should not be made up for a speech. D) No; not having an answer damages a speaker's credibility.