Danny is in charge of new business development for his advertising agency. He recently made a sales presentation to the administration of Northwest Medical System to discuss the creative approaches his agency would use to differentiate Northwest Medical from its competition. Danny ended the presentation by asking, "When would you like our firm to begin working on your new brand awareness campaign?" In which stage of the selling process would such a question most likely be asked?
A. closing the sale
B. follow-up
C. dealing with cognitive dissonance
D. handling rejection
E. qualifying the prospect
Answer: A
You might also like to view...
The ratio measuring the number of dollars of sales earned per dollar of fixed assets is the
a. fixed asset turnover ratio b. days' in assets ratio c. current asset turnover ratio d. intangible asset ratio
What makes measuring the effectiveness of advertisements more problematic?
What will be an ideal response?
Optimistic time is the completion time having the highest probability
Indicate whether the statement is true or false
Identify a characteristic of social democracy.
A. Transference of ownership of a business from individuals to a government B. Complete control over every facet of political and human life C. Achievement of goals through nonviolent revolution D. Loyalty of an individual toward his or her nation