To publicize a campaign for the education of girls in a developing country, a PR agency made one of the most popular singers in that country the brand ambassador of the campaign

The agency also askedthe singer to give a speech at the launch event of the campaign.In this scenario, which tactic for generating news is best illustrated?
a. Personal appearance
b. Special event
c. Publicity stunt
d. Product demonstration


A

Communication & Mass Media

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