Which theory assumes that people are active agents who make deliberate choices among media?
A) Uses and gratifications theory
B) Agenda setting theory
C) Cultivation theory
D) Critical theory
E) None of these answers are correct.
A
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Answer the following statements true (T) or false (F)
1. Gender diversity has been shown to always increase personal productivity of female workers. 2. Even in diverse groups, minority members tend to have lower levels of group identification and member satisfaction. 3. Functionally diverse groups cost more financially than functionally homogeneous groups. 4. Groups tend to emphasize divergent thinking, and so cohesion and conformity can suffer in diverse groups. 5. The first step in leveraging differences is to understand differences between individual members.
In what way is the human mind like a giant filing cabinet?
What will be an ideal response?
Which of the following did Gary Sheffer, retired VP of Corporate Communications at General Electric, state was critical if communicators wanted to help companies drive change?
a. expansion b. volunteering c. profits d. trust
John is a passionate sailor. When describing his experiences to someone, he says, "The ocean can be wild and temperamental. You have to treat her with respect, listen to her moods, and she will treat you fairly." In this scenario, John is using _____.
a. metaphor b. personification c. jargon d. assonance