What is the result of the statement 17 % 5?
a) 0
b) 2
c) 3
d) 12
Ans: (b)
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Channel decisions are important to marketers mostly because
A. they are relatively flexible to change quickly. B. consumers value reasonable prices delivered through marketing channels. C. they dictate what promotional strategies companies should use. D. many businesses are marketing intermediaries. E. they involve long-term commitments and affect customer accessibility.
Which of the following is not correct with respect to Service Efforts and Accomplishments (SEA) reporting?
A. Effectiveness in nonbusiness organizations must be measured in terms of the quality of the service provided or the extent to which an organization fulfills its mission. B. Ratio analysis is sufficient to illustrate program efficiency and effectiveness. C. The fundamental problem is that government and not-for-profit effectiveness cannot be expressed solely in financial terms. D. To demonstrate effectiveness, many governments and not-for-profits report nonfinancial information in addition to their financial statements.
Which of the following refers to the complexity and content of a message?
A) richness B) reach C) information density D) interactivity
The Clinton administration did not submit the Kyoto Treaty to Congress for ratification because:
a. there was not time b. the Clinton administration did not want it to pass c. it would not have passed d. it would have caused dissent within the Senate e. it was not a legally binding treaty