________ is the audience's perception of whether the speaker is qualified to speak on a given topic.

A. Egocentrism
B. Identification
C. Goodwill
D. Connectivity
E. Credibility


Answer: E

Communication & Mass Media

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A strong conclusion can heighten the impact of a good speech and should be no more than _______ percent of the entire length of the entire speech.

a. 20 b. 15 c. 10 d. 5

Communication & Mass Media

Which step in Monroe's motivated sequence will lead the audience to think, "There is important information I'm lacking" (informative speech) or, "There's a problem that needs my Attention" (persuasive speech?)

A) Need B) Satisfaction C) Visualization D) Attention

Communication & Mass Media

The most cohesive groups are the most successful ones

Indicate whether the statement is true or false

Communication & Mass Media

Which stage of the problem-solving agenda involves brainstorming to generate as many ideas as possible without critiquing those ideas?

a. step 1: Define and delineate the problem b. step 2: Analyze the problem c. step 3: Identify alternative solutions d. step 4: Evaluate proposed solutions

Communication & Mass Media