Viral marketing:
a. is the voluntary passing of messages to friends
b. uses technology such as e-mail, mobile messaging, and Web 2.0 tools
c. is a subset of buzz marketing
d. involves marketers seeking out trendsetters in particular areas to "talk up" the product
e. all of the above
e
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The smallest piece of data is called a _____.
A. field B. record C. query D. character
Winning a sustainable competitive edge over competitors does not hinge on which of the following?
A. building competitively valuable expertise and capabilities not readily matched, and offering distinctive products B. having a distinctive competitive product offering C. building experience, know-how, and specialized capabilities that have been perfected over a long period of time D. building products and distributing them at low prices to a broad customer base irrespective of manufacturing cost E. having hard-to-beat capabilities and impressive product innovation
Dividend payments made to owners under equity financing are tax deductible, whereas interest payments on debt securities are not
Indicate whether the statement is true or false
Sales promotion objectives should be consistent with the organization's overall objectives and its marketing objectives.
Answer the following statement true (T) or false (F)