List any five strategies for servicing customers with hearing disabilities.
What will be an ideal response?
In interactions with such customers, a variety of things can be done to provide effective service such as facing your customer directly while speaking, speaking louder, using short sentences and words, using nonverbal cues, and providing written information whenever possible. You may also enunciate your words and speak slowly, check for understanding by using open-end questions, communicate in a well-lighted room, watch backlighting, and reduce background noise, when possible.
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The maximum sales of a product category reasonably attainable under a given set of conditions within a specified period of time is known as:
A) market potential. B) market forecast. C) sales forecast. D) market attractiveness.
A "firm offer" may be made by a nonmerchant seller
Indicate whether the statement is true or false
Because services like cruises and car rentals are perishable, many marketers use
A. machines to replace people for standard transactions. B. training to standardize delivery. C. service quality to extend the life of the product. D. pricing strategies to match supply with demand. E. incentives to encourage staff to deliver according to standards.
The Nu-Tone Company, a cosmetics manufacturer, sent samples of its new skin lotion to people who had not requested them. The company later sent bills for the lotion to the same people. Must the individuals pay those bills?