HiTech decides to begin distributing products in other countries, but it will not invest in customizations for any specific national market. HiTech is following a multidomestic strategy.
Answer the following statement true (T) or false (F)
False
If managers decide that their organization should sell the same standardized product in each national market in which it competes, and use the same basic marketing approach, they adopt a global strategy. A multidomestic strategy involves customizing the products and marketing to national conditions.
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