Which of the following is the practice of marketing two or more products and/or services in a single package?
A) multibranding
B) co-branding
C) line extending
D) brand stretching
E) bundling
E
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Electronic shelf labeling allows retailers to check inventory levels instantaneously
Indicate whether the statement is true or false
The Cash Over and Short account:
A. Is not necessary in a computerized accounting system. B. Can never have a debit balance. C. Is used to record the income effects of errors in making change and/or processing petty cash transactions. D. Is used when the cash account reports a credit balance. E. Can never have a credit balance.
The PRSA code of ethics provides professionals in the public relations industry with specific standards of practice
Indicate whether the statement is true or false
U.S. GAAP and IFRS require firms to recognize as assets identifiable intangibles acquired in external market transactions. Which of the following is/are true?
a. The exchange between an independent buyer and seller provides evidence of the existence of expected future benefits, and the exchange price provides evidence of the fair value of those benefits. b. In external market transactions, identifiable intangibles include patents, trademarks, customer lists, and other economic resources ready for use, as well as in-process technologies with uncertain future benefits. c. In external market transactions, identifiable intangible assets have either finite lives or indefinite lives. d. In external market transactions, firms must amortize intangible assets with finite lives, generally using the straight-line method. e. all of the above