What number of earned media impressions are attributed to the “Wake Up and Smell the Bacon” campaign?

a. over 10 million
b. over 50 million
c. over 200 million
d. over 500 million


d. over 500 million

Communication & Mass Media

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“Floor holding” is an example of which nonverbal involvement behavior?

a. engagement b. composure c. immediacy d. expressiveness

Communication & Mass Media

Which of the following statements is not one of the functions of an introduction? a. It introduces the thesis in the opening sentence

b. It captures listeners' attention c. It reveals the topic. d. It provides a graceful entry into the speech.

Communication & Mass Media

Which theory emphasizes that our guesses about future interactions as positive or negative determine our likelihood of talking with someone and forming a relationship?

a. social exchange and equity b. relational dialectic c. predicted outcome value d. social penetration

Communication & Mass Media

You can look up a denotative meaning in the dictionary, but you have to look to the user of a word to understand his or her connotative meaning

Indicate whether the statement is true or false.

Communication & Mass Media