Although legislators are the primary audience for government relations efforts, public affairs officers also communicate to which of the following audiences?
A) employees of their organization
B) retirees
C) customers
D) taxpayers
E) all of the above
Answer: E
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Answer the following statement(s) true (T) or false (F)
1. On many TV shows, publicists are portrayed as manipulative and unethical, which requires PR professionals to counter this stereotype by educating clients about the value of PR. 2. A college student who is studying to become a PR professional would be able to join the PRSA, while a person who is already working as a PR professional could join the PRSSA. 3. The Public Relations Society of America defines public relations as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” 4. Advertising relies on earned media, while public relations relies on paid media. 5. Corporate social responsibility is a voluntary action implemented by organizations that often improves an organization’s reputation with customers.
Assess the resources you have to draw upon as a public speaker by discussing your strengths and weaknesses as a conversationalist, writer, and performer. Which of these three resources promises to be the most transferable to your public speaking success?
Fill in the blank(s) with the appropriate word(s).
Madison's speech topic is wedding cake design. Which would be a statement of specific purpose?
a. Wedding cakes have evolved from special desserts to works of art. b. Once a wedding cake design is selected, the next step is to choose the ingredients. c. To inform the students in baking class about wedding cake design. d. As you have learned, wedding cake design is an art form of its own.
If you aspire to be an effective public speaker, how should you regard keeping up with local, national, and world news?
A) Doing so constitutes a good source for generating topic ideas, but little else.
B) Doing so allows you to identify potential speech topics and begin forming
opinions and arguments.
C) Doing so can be useful for acquiring good examples if you are addressing a hotbutton issue.
D) Doing so is of minimal value since so much of today's news is presented from a
biased point of view.