Frequent-flyer programs are an example of financial incentives to customers in exchange for their continuing patronage. After flying a certain number of miles or flying a specified number of times, the frequent-flyer program participant earns a free flight or some other award such as free lodging. Airlines that use frequent-flyer programs are practicing:
A. commitment selling
B. transaction marketing
C. transformational marketing
D. marketing engineering
E. relationship marketing
Answer: E
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Inside forces for change include which of the following?
A. Domestic competition B. Low productivity C. Advancements in automation D. Immigration E. Recession
A company's efforts to effectively communicate with customers is very important. All of the following are major difficulties which can compromise an organization's attempt to communicate with customers except:
A) the message does not reach the intended recipient. B) the message reaches the intended recipient but is misunderstood. C) the message reaches the intended recipient and is understood, but the recipient may fail to take action. D) the message is distorted by noise. E) the message is only in one language.
The ____________________ principle says that, with a few exceptions, assets are not carried at market values, but at their original cost
Fill in the blank(s) with correct word
Which of the following is an example of a physical control to safeguard assets?
a. Hiring only trustworthy cashiers. b. Separation of duties. c. Locks on the warehouse doors. d. Safety audits on the production-line.