Kevin is recognized by his friends as an activist on many fronts. He prefers to buy products from firms that will donate part of the total purchase price to organizations he supports. Marketers recognize that this approach can be an important competitive tool; it is called
A. voluntary premium pricing.
B. business/social responsibility.
C. social activist marketing.
D. cause-related marketing.
E. the do-gooder syndrome.
Answer: D
You might also like to view...
The use of audit software makes the audit of the revenue cycle more effective, but not more efficient
a. True b. False Indicate whether the statement is true or false
Almost all electronic point-of-sale systems rely on _____
a. videoconferencing b. customer data bases c. Universal Product Codes d. electronic data interchange
Lafferty Corporation reported earnings per share of $9.75, paid a $6.00 cash dividend per share to preferred shareholders, and paid a $0.54 cash dividend per share to common shareholders. There were 10,000 shares of preferred stock outstanding and 600,000 shares of common stock outstanding during the year, and the market price per share of common stock was $41.60. Calculate the company's dividend yield for common stock.
What will be an ideal response?
Connectivity is the use of digital networks to provide linkages between information providers and users.
Answer the following statement true (T) or false (F)