Which of the following would be a benefit to a franchiser, such as Pep Boys, in expanding into international marketing?
A. There are no risks involved with allowing a foreign franchisee.
B. The franchiser does not have to put up a large capital investment.
C. The franchiser does not have to share its name or operational procedures.
D. The franchisee only pays a set fee every month to the franchiser.
E. An equal partnership is formed between the franchiser and franchisee.
Answer: B
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Select the incorrect statement concerning opportunity costs.
A. Opportunity costs are relevant costs. B. Opportunity costs are future-oriented. C. Opportunity costs are not recorded in the books. D. Opportunity costs are cumulative.
Pierre Cardin partnered with several other product manufacturers and attached its name to a wide assortment of products including clothing, housewares, and even cosmetics. Eventually, its brand image became diluted and lost its influence as a luxury manufacturer. Which of the following disadvantages of cobranding does this example illustrate?
A. lack of brand awareness B. overexposure C. loss of control D. lack of perceived quality E. accommodation
The same information may be included in the letter of transmittal, executive summary, and introduction of a formal business report
Indicate whether the statement is true or false
A company borrowed $14,000 by signing a 180-day promissory note at 12%. The maturity value of the note is: (Use 360 days a year.)
A. $18,060.00 B. $16,870.00 C. $17,220.00 D. $18,480.00 E. $14,840.00