Discuss the advantages of having in-depth knowledge of your product

What will be an ideal response?


A salesperson whose product knowledge is complete and accurate is better able to satisfy customers. This is without doubt the most important justification for becoming totally familiar with the products you sell. It is simply not possible to provide maximum assistance to potential customers without this information. Additional advantages to be gained from knowing your product include greater self-confidence, increased enthusiasm, improved ability to overcome objections, development of stronger selling appeals, and the preparation of more effective written sales proposals.

Business

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Which of the following has been put forward as a critique of the RBV?

a. Retrospective analysis not predictive b. Resources are too broad and vague a concept c. What is inimitable is too hard to define in advance d. All of the above

Business

A co-branded product from Sony and Martha Stewart would likely fail because

A. neither of these brands is very well known to consumers. B. their products are not complementary. C. they are both food products. D. this co-branding will not provide product differentiation. E. the market segment for this product is too vast.

Business

Small farmers in the mountains of Peru pick coffee beans by hand, obtaining only a bucket a day. They then sell them to buyers who put the beans in large bags to be shipped to processors. This regrouping activity is called

A. wholesaling. B. sorting. C. accumulating. D. assorting. E. bulk-breaking.

Business