Which of the following ratios is rated to be a primary measure of liquidity and the highest significance rating of the liquidity ratios according to commercial loan departments?
a. Debt/Equity
b. Current Ratio
c. Degree of Financial Leverage
d. Inventory Turnover in Days
e. Accounts Receivable Turnover in Days
B
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Which of the following is a strategy that involves a company "ambushing" consumers with promotional content in places consumers would typically not expect to see information about a product or service?
A) sales promotion B) guerrilla marketing C) sponsorships D) internal PR E) crowdsourcing
Frank performs a contract with Gene to add a garage to Gene's property, but Gene does not pay. Frank can file a lien on Gene's property if, from the last date labor or materials were provided, he acts A) immediately
B) within 60 to 120 days. C) within two years. D) within a reasonable time.
The Pillsbury Bake-Off requires people to submit a recipe using Pillsbury baking products. Finalists are brought to Pillsbury kitchens to bake their recipes so the winner of a cash prize can be chosen. This is an example of a:
A. contest B. sales promotion game C. sweepstakes D. push money deal E. POP (participant of Pillsbury)